Lot 158: The Hour Illustrated.

The Hour Illustrated was a short-lived London weekly, first appearing in the spring of 1895. A trade magazine announcing the launch of the publication called it "the newest and brightest weekly," with free postage, savings bonds, accident insurance, scholarship opportunities, "special attractions for Ladies," and "Novel and Valuable Prizes," not to mention the "brilliant writing" and fabulous fashion plates heralded on this poster. What it fails to mention is that it was actually an overhaul of an older magazine of the same title which had a less-popular religious overtone. The poster itself is one of the Beggarstaff's smallest creations, and was simultaneously issued without the text for collectors. It is interesting to note that the signature here is "J. & W. Beggarstaff" rather than the more common "Beggarstaffs."

20 x 29 1/8 in./50.6 x 74 cm.

1895

C+/ Restored tears at folds & edges.