Lot 113: POSTER: LAJOS MARTON (1891-1952) CYCLES AUTOMOTO. 1930. 47x31 inches. Dam Publicite, Paris.

LAJOS MARTON (1891-1952) CYCLES AUTOMOTO. 1930.
47x31 inches. Dam Publicite, Paris.
Condition B+: repaired tears and creases in margins and image.
A Hungarian artist, Marton spent some time in Paris designing posters in a French Art Deco style, all for bicycle, car, or motorcycle companies. In the late 1920s and early 1930s he was employed by DAM, the advertising agency owned by the Damour Brothers, who also owned the magazine Vendre, which they used to tirelessly promote modern graphic design and advertising. For nearly 50 years Vendre was the major professional magazine for publicity in France, and remains today as a precious reference on advertising during the period. Marton's work with the airbrush and photomontage was exceptionally well handled. His images paid homage to the machines themselves and to their mechanics and components.

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