Lot 96: POSTER: FREDA LINGSTROM (1893 -1989) BROADS / HOLIDAYS AFLOAT. 39x24 inches. The Avenue Press, London.

FREDA LINGSTROM (1893 -1989) BROADS / HOLIDAYS AFLOAT.
39 1/2x24 1/4 inches. The Avenue Press, London.
Condition B+: creases and discoloration at edges, some affecting image.
Of Swedish descent, Lingstrom studied at the Central School of Arts and Crafts. "She was commissioned by the Norwegian and Swedish governments to do Scandinavian drawings for English travel propaganda. She designed posters and booklet covers for the LNER and was known for her landscape paintings." (Railway p. 156). She was also a writer. In the late 1940s she worked for Britain's BBC Television, and in 1951 she was appointed head of BBC Children's Television department. Her posters fluctuate between realistic landscapes and modernistic designs, such as this one which presents a graphic and geometric rendering of the sails and the water.