Lot 93: Poster: ALDO MAZZA (1880-1964) MAGAZZINI ""VITTORIA."" 1909.

ALDO MAZZA (1880-1964) MAGAZZINI "VITTORIA." 1909.
77x54 1/4 inches. Montofano & Valcareghi, Milan.
Condition B+: restoration along sharp vertical and horizontal folds; restored losses in margins; restoration in image. Two sheets.
Mazza began his artistic career as a caricaturist and book illustrator. By 1900 he had begun to design posters, and he worked with a variety of different clients. He helped advertise sporting events, the Mele department store, and numerous publications. This image for a women's clothier is one of his most spectacular and sensuous posters. It depicts a lithe and graceful woman enveloping herself within the multi-colored fabrics sold here. Her beauty is such that the peacock at her feet is looking up at her jealously. The proud and beautiful peacock has often been a symbol of Art Nouveau. Extremely rare. Manifesto 215.