Lot 152: JOZSEF PECSI

Photo und Publizität -- Photo and Advertising. Berlin: Josef Singer, 1930. 4° (293 x 220mm). 36 photo-montages printed in red and black. Original photo-illustrated stapled wrappers (extremities with very light wear). Provenance: Fritz Haack Advertising file copy (stamp on front blank).

FIRST EDITION. A VERY GOOD COPY of Pecsi's remarkably bold advertising photo-montages, and one of the first books on the subject of photography in advertising. Both the leading prize in commercial photography in Hungary and the library at the House of Hungarian Photography are named after this key figure of the New Objectivity and European avant-garde. RARE: not in any of the standard bibliographies -- Roosens and Salu list only the 1989 second edition (vol. 2, p.228).

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