Lot 420: "Campari" / l'apéritif.

While mainly focusing on industrial design, Nizzoli also dabbled in the fine arts. This is perhaps why his posters for Campari all have a sharp architectural feel about them, aggressively and monumentally standing before the viewer like an advertising monolith. Showcasing the beverage's signature red hue, we witness an azure soda bottle magically squirt some of its contents into an apéritif glass, thereby creating the ever-famous cocktail of Campari & soda. This is the rare, smaller, one-sheet format of the French-language edition of the poster.

35 1/2 x 51 3/4 in./90 x 131.2 cm

1926

A.