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Federico Seneca Sold at Auction Prices

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  • FEDERICO SENECA 1891-1976 Coppa della Perugina (later reprint) 1950
    Mar. 06, 2025

    FEDERICO SENECA 1891-1976 Coppa della Perugina (later reprint) 1950

    Est: €200 - €250

    Litografia a colori, Off. G. Borrani, Firenze. II Edizione. Qualità: B.  135,00 x 97,00 cm - Color lithograph, Off. G. Borrani, Firenze. II Edition.  Condition: B.  53.15 x 38.19 in.

    Aste Bolaffi
  • FEDERICO SENECA 1891-1976 Bozzetto preparatorio per 'Pibigas cuoce' 1950 circa
    Mar. 05, 2025

    FEDERICO SENECA 1891-1976 Bozzetto preparatorio per 'Pibigas cuoce' 1950 circa

    Est: €1,800 - €2,250

    Tecnica mista su carta. Qualità: B, entro passe-partout. 34,50 x 23,30 cm - Mixed media on paper.  Condition: B, within passe-partout.  13.58 x 9.17 in.

    Aste Bolaffi
  • FEDERICO SENECA 1891-1976 Pibigas cuoce 1951
    Mar. 05, 2025

    FEDERICO SENECA 1891-1976 Pibigas cuoce 1951

    Est: €3,750 - €4,500

    Litografia a colori/Offset, Grafiche Milani, Milano. Qualità: B.  197,50 x 139,00 cm - Color lithograph/Offset, Grafiche Milani, Milano. Condition: B.  77.76 x 54.72 in.

    Aste Bolaffi
  • FEDERICO SENECA 1891-1976 Buitoni / Pastina Glutinata 1928
    Mar. 05, 2025

    FEDERICO SENECA 1891-1976 Buitoni / Pastina Glutinata 1928

    Est: €4,300 - €5,000

    Litografia a colori, Off. Graf. Leopoldo Baroni & C., Milano. Qualità: B. Telato.  197,00 x 140,50 cm - Color lithograph, Off. Graf. Leopoldo Baroni & C., Milano. Condition: B. Backed on linen.  77.56 x 55.31 in.

    Aste Bolaffi
  • FEDERICO SENECA 1891-1976 La Perugina 1922 circa
    Mar. 05, 2025

    FEDERICO SENECA 1891-1976 La Perugina 1922 circa

    Est: €4,000 - €4,800

    Litografia a colori, Sez. Litografica de ‘La Perugina’, Perugia. Qualità: B+. Telato. 192,50 x 131,00 cm - Color lithograph, Sez. Litografica de ‘La Perugina’, Perugia. Condition: B+. Backed on linen. 75.79 x 51.57 in.

    Aste Bolaffi
  • FEDERICO SENECA 1891-1976 Coppa della Perugina (ristampa successiva) 1950
    Apr. 17, 2024

    FEDERICO SENECA 1891-1976 Coppa della Perugina (ristampa successiva) 1950

    Est: €150 - €250

    Litografia a colori, Off. G. Borrani, Firenze. II Edizione. Qualità: B+.  140,00 x 100,00 cm - (later reprint) 1950 Color lithograph, Off. G. Borrani, Firenze. II Edition.  Condition: B+.  55.12 x 39.37 in.

    Aste Bolaffi
  • FEDERICO SENECA 1891-1976 Perugina (ristampa successiva)
    Apr. 17, 2024

    FEDERICO SENECA 1891-1976 Perugina (ristampa successiva)

    Est: €150 - €250

    Litografia a colori, Off. Graf. Leopoldo Baroni, Milano. II Edizione. Qualità: B+.  138,00 x 98,00 cm - (later reprint) Color lithograph, Off. Graf. Leopoldo Baroni, Milano. II Edition. Condition: B+.  54.33 x 38.58 in.

    Aste Bolaffi
  • FEDERICO SENECA 1891-1976 Cioccolatini Perugina (ristampa successiva)
    Apr. 17, 2024

    FEDERICO SENECA 1891-1976 Cioccolatini Perugina (ristampa successiva)

    Est: €150 - €250

    Litografia a colori, Officine Grafiche Leopoldo Baroni, Milano. II Edizione. Qualità: B+.  136,00 x 96,00 cm - (later reprint) Color lithograph, Officine Grafiche Leopoldo Baroni, Milano. II Edition. Condition: B+.  53.54 x 37.80 in.

    Aste Bolaffi
  • FEDERICO SENECA 1891-1976 Buitoni 1928
    Apr. 16, 2024

    FEDERICO SENECA 1891-1976 Buitoni 1928

    Est: €1,200 - €1,600

    Litografia a colori, Officine Grafiche L. Baroni & C., Milano. Qualità: B+. Telato. Mancante del secondo foglio recante l'iscrizione 'pastina glutinata'.  155,50 x 138,00 cm - Color lithograph, Officine Grafiche L. Baroni & C., Milano. Condition: B+. Backed on linen. Missing the second sheet bearing the inscription 'pastina glutinata'.  61.22 x 54.33 in.

    Aste Bolaffi
  • Federico Seneca - Amaro Ramazzotti, 1937
    Mar. 26, 2024

    Federico Seneca - Amaro Ramazzotti, 1937

    Est: €600 - €1,200

    pencil on canvas thin cardboard Preliminary drawing made by Seneca for the famous advertising poster for Amaro Felsina Ramazzotti published in 1937. Among the founders of Italian poster art in the early 20th century, Seneca with his graphic language, initially close to the elegant refinement of Dudovich, later the brief futurist interlude will trace highly original results. What was unique to him and made his style unmistakable was the development of a volume form that he used on numerous advertising posters, some of which for Buitoni, others for Ramazzotti and still others for different companies, showing that he preferred, if despite the inevitable two-dimensionality of the poster, the plastic research. Signed.

    Finarte
  • Federico Seneca, Coppa Della Perugina Poster Reprint
    Oct. 17, 2023

    Federico Seneca, Coppa Della Perugina Poster Reprint

    Est: $500 - $800

    Property of Stephen Hall, Savannah, GA Description: Federico Seneca (Italian, 1891-1976 ), Coppa Della Perugina Poster, 1980s Reprint, signed in image right side, captioned ' Officine Lotografich Cav. Gino Borrani, Firenze' lower edge, in a painted wood frame. Frame size: 58 1/2 in. x 41 1/2 in. Measurements: Height: by sight 55 1/2 in. x Width: 38 1/2 in. Condition: Good condition, minor toning, slightly wavy in frame, faint dampstaining left side of bottom edge in border, not viewed out of frame. Notice to bidders: The absence of a condition report does not imply that the lot is in perfect condition or completely free from wear and tear, imperfections, or the conditions of aging. PHOTOS MAY ALSO ACT AS A CONDITION REPORT. Please review all photos closely prior to bidding. Complete condition reports are available by request, no later than 24 hours prior to the live auction. All lots are offered and sold 'AS ISÕ, and Everard Auctions will not provide refunds based on condition. Timepiece movements, lighting and electrics have not been tested, and art has not been examined out of the frame unless otherwise stated. We do not guarantee the condition of frames. By placing a bid, either in person, by phone, absentee or via the Internet, you signify that you agree to be bound by the conditions of sale. Everard Auctions does not provide any shipping or packing services. We recommend that all potential buyers obtain pack/ship estimates prior to bidding. Please contact us for a list of recommended shippers.

    Everard Auctions and Appraisals
  • FEDERICO SENECA (1891-1976). CIOCCOLATINI PERUGINA. Circa 1930. 78x55 inches, 198x139¾ cm. Grafiche Baroni, Milan.
    May. 18, 2023

    FEDERICO SENECA (1891-1976). CIOCCOLATINI PERUGINA. Circa 1930. 78x55 inches, 198x139¾ cm. Grafiche Baroni, Milan.

    Est: $10,000 - $15,000

    FEDERICO SENECA (1891-1976) CIOCCOLATINI PERUGINA. Circa 1930. 78x55 inches, 198x139 3/4 cm. Grafiche Baroni, Milan. Condition B+: repaired tear from seam, into lower image; repaired tears in margins; creases in margins and along vertical and horizontal folds; slight lifting along seam. Two-sheets. Seneca studied at the School of Fine Art in Rome, where he began his career as a painter and graphic designer. From 1919-1929, he was the art director for the pasta and chocolate company Perugina-Buitoni. His work "in many ways . . . was the perfect synthesis of [Art Deco, Futurism and Cubism] . . . he created stylized, tubular figures which revealed the influence of Leger and Depero and the whimsical memorability of Cappiello" (internationalposter.com).

    Swann Auction Galleries
  • FEDERICO SENECA 1891-1976 Coppa della Perugina (later reprint)
    Mar. 09, 2023

    FEDERICO SENECA 1891-1976 Coppa della Perugina (later reprint)

    Est: €150 - €250

    Coppa della Perugina (later reprint) 1950 Color lithograph, Off. G. Borrani, Firenze. II Edition.  Condition: A-.  53.94 x 39.57 in.

    Aste Bolaffi
  • FEDERICO SENECA 1891-1976 Cioccolatini Perugina (later reprint)
    Mar. 09, 2023

    FEDERICO SENECA 1891-1976 Cioccolatini Perugina (later reprint)

    Est: €100 - €200

    Cioccolatini Perugina (later reprint) Color lithograph, Officine Grafiche Leopoldo Baroni, Milano. II Edition. Condition: A-.  53.35 x 37.80 in.

    Aste Bolaffi
  • FEDERICO SENECA 1891-1976 Perugina (later reprint)
    Mar. 09, 2023

    FEDERICO SENECA 1891-1976 Perugina (later reprint)

    Est: €100 - €200

    Perugina (later reprint) Color lithograph, Off. Graf. Leopoldo Baroni, Milano. II Edition. Condition: A-.  54.13 x 38.58 in.

    Aste Bolaffi
  • FEDERICO SENECA 1891-1976 Panettoni Sala 1955
    Mar. 09, 2023

    FEDERICO SENECA 1891-1976 Panettoni Sala 1955

    Est: €1,800 - €2,500

    Color lithograph, Off. Graf. ALT, Milano. Condition: B+. Backed on linen.  55.12 x 39.37 in.

    Aste Bolaffi
  • FEDERICO SENECA (FANO, 1891 - CASNATE CON BERNATE, 1976) - AUTO IN CORSA
    Feb. 17, 2023

    FEDERICO SENECA (FANO, 1891 - CASNATE CON BERNATE, 1976) - AUTO IN CORSA

    Est: €700 - €1,000

    Olio su cartone telato, cm. 25x20. Firma in basso a destra.

    Pananti Casa D'Aste SRL
  • Federico Seneca
    Nov. 30, 2022

    Federico Seneca

    Est: €2,500 - €3,000

    Affisso litografico, 1955. Cm 140 x 100. Impr da. Off. Grafiche ALT Milano. Telato. Qualità B+ il prezzo di partenza è più basso della stima¶(per informazioni scrivere a s.petrinetto@cambiaste.com)

    Cambi Casa d'Aste
  • FEDERICO SENECA 1891-1976 Coppa della Perugina (ristampa successiva) 1950
    Oct. 20, 2022

    FEDERICO SENECA 1891-1976 Coppa della Perugina (ristampa successiva) 1950

    Est: -

    Color lithograph, Off. G. Borrani, Firenze.  II Edition. Condition: A-.  55.12 x 39.37 in.

    Aste Bolaffi
  • FEDERICO SENECA 1891-1976 Perugina (ristampa successiva)
    Oct. 20, 2022

    FEDERICO SENECA 1891-1976 Perugina (ristampa successiva)

    Est: -

    Color lithograph, Off. Graf. Leopoldo Baroni, Milano. II Edition. Condition: B+.  54.13 x 37.80 in.

    Aste Bolaffi
  • FEDERICO SENECA 1891-1976 Cioccolatini Perugina (ristampa successiva)
    Oct. 20, 2022

    FEDERICO SENECA 1891-1976 Cioccolatini Perugina (ristampa successiva)

    Est: -

    Color lithograph, Officine Grafiche Leopoldo Baroni, Milano. II Edition. Condition: B+. 53.35 x 39.37 in.

    Aste Bolaffi
  • Federico Seneca (Italian, 1891-1976), advertising poster COPPA DELLA PERUGINA / Auto Moto Club, racecar, racing. 55 1/4"H x 38 3/4"W (sheet), 58 1/4"H x 41 1/2"W (frame)
    Sep. 24, 2022

    Federico Seneca (Italian, 1891-1976), advertising poster COPPA DELLA PERUGINA / Auto Moto Club, racecar, racing. 55 1/4"H x 38 3/4"W (sheet), 58 1/4"H x 41 1/2"W (frame)

    Est: $1,000 - $1,500

    Federico Seneca (Italian, 1891-1976 ), advertising poster COPPA DELLA PERUGINA / Auto Moto Club, racecar, racing. Published by Gino Borrani, Firenze. Color lithograph poster

    Ripley Auctions
  • FEDERICO SENECA (1891-1976) III COPPA della PERUGINA
    Jun. 29, 2022

    FEDERICO SENECA (1891-1976) III COPPA della PERUGINA

    Est: €500 - €700

    FEDERICO SENECA (1891-1976) III COPPA della PERUGINA lithographic poster in colours, 1926, cond. A, framed 11½ x 8ins. (29 x 21cm.) For further information on this lot please visit the Bonhams website

    Bonhams
  • Federico Seneca, Perugina: cioccolato, confetture, caramelle. Anni '50 del XX secolo.
    Jun. 10, 2022

    Federico Seneca, Perugina: cioccolato, confetture, caramelle. Anni '50 del XX secolo.

    Est: €200 - €400

    Litografia. mm 1375x980. Firmato in lastra in basso a destra; in basso a sinistra: "Officine Grafiche Leopoldo Baroni Milano". Stampa degli anni '50 del '900 dall'originale del 1928. (1)

    Gonnelli Casa d'Aste
  • Federico Seneca, Cioccolatini Perugina. Anni '50 del XX secolo.
    Jun. 10, 2022

    Federico Seneca, Cioccolatini Perugina. Anni '50 del XX secolo.

    Est: €200 - €400

    Litografia. mm 1355x960. Firmato in lastra in basso a destra. Al centro in basso, sempre in lastra: "Officine Grafiche Leopoldo Baroni Milano". (1)

    Gonnelli Casa d'Aste
  • Federico Seneca ( 1891 - 1976 ), PERUGINA / CIOCCOLATO, CONFETTURE, CARAMELLE
    Apr. 21, 2021

    Federico Seneca ( 1891 - 1976 ), PERUGINA / CIOCCOLATO, CONFETTURE, CARAMELLE

    Est: €700 - €1,000

    First edition lithographic poster on cardboard. 1928. Cm 54x31. QUALITY: A. Excellent condition.

    Cambi Casa d'Aste
  • FEDERICO SENECA 1891-1976 Perugina 1928
    Mar. 18, 2021

    FEDERICO SENECA 1891-1976 Perugina 1928

    Est: -

    Color lithograph, Off. Graf. Leopoldo Baroni, Milan. Condition: B+. Backed on linen.  54.72 x 38.39 in. Manifesti - posters - affiche - Food and beverage - Alimentari e bevande

    Aste Bolaffi
  • Frederico Seneca (1891-1976) Buitoni, Pastina Glutinata, 1928, L. Baroni Milan. Lithograph poster.
    Apr. 29, 2020

    Frederico Seneca (1891-1976) Buitoni, Pastina Glutinata, 1928, L. Baroni Milan. Lithograph poster.

    Est: $200 - $400

    Frederico Seneca (1891-1976) Buitoni, Pastina Glutinata, 1928, L. Baroni Milan. Lithograph poster. Framed dimensions: H: 26 1/2 x W: 20 1/2 in. H: 20 W: 14 in. in.

    Gray's Auctioneers
  • Federico Seneca ( 1891 - 1976 ), COPPA DELLA PERUGINA / AUTO-MOTO CLUB SS.SPORTIVA 18 MAGGIO PERUGIA
    Jun. 19, 2019

    Federico Seneca ( 1891 - 1976 ), COPPA DELLA PERUGINA / AUTO-MOTO CLUB SS.SPORTIVA 18 MAGGIO PERUGIA

    Est: €400 - €700

    Advertising poster, second edition. Cm 49x35. One of the best sport car advertising in Italy ever made. QUALITY: A. One stamp in upper area, otherwise fine.

    Cambi Casa d'Aste
  • Federico Seneca ( 1891 - 1976 ), LAVABIANCHERIA FIAT AUTOMATICA
    Jun. 19, 2019

    Federico Seneca ( 1891 - 1976 ), LAVABIANCHERIA FIAT AUTOMATICA

    Est: €200 - €350

    Original poster, 1950 ca. Cm 31x23. A late proof of the career of Federico Seneca. For a few years Fiat automotive produced also some products of domestic appliances. QUALITY: A-. Light marginal defects, otherwise very good.

    Cambi Casa d'Aste
  • Federico Seneca (1891 - 1976), Bozzetto pubblicitario
    Dec. 05, 2018

    Federico Seneca (1891 - 1976), Bozzetto pubblicitario

    Est: €700 - €1,500

    Watercolor on thin cardboard, cm 18x2. Signed. Half of the 30s. Light water-stains, else great condition. Framed.

    Cambi Casa d'Aste
  • Federico Seneca (Fano 1891- Casnate 1976)
    May. 24, 2018

    Federico Seneca (Fano 1891- Casnate 1976)

    Est: €300 - €600

    Due bozzetti per manifesti pubblicitari tecnica mista su cartoncino, uno cm 30,3 x 17, l'altro cm 28,5 x 18,2, entrambi firmati in basso a destra: Seneca 2

    Finarte Roma
  • ORIGINAL 1951 Italian Deco Design Poster Pibigas SENECA
    Oct. 14, 2017

    ORIGINAL 1951 Italian Deco Design Poster Pibigas SENECA

    Est: $360 - $600

    Artist: Seneca, Federico 1891 - 1976. Pibigas riscalda. Technique: Offset 1951. Size: 55.1 x 39.3 in. (140 x 100 cm)Printer: Grafiche Milani, Milano. Condition Details: (A-) tiny tears and minimal browning at the edges, minor foxing at the top. Estimate: 600. Reserve / Starting Price: 360.

    PosterConnection Inc.
  • FEDERICO SENECA
    Nov. 08, 2016

    FEDERICO SENECA

    Est: -

    FEDERICO SENECA 1891-1976 Coppa Perugina 1924 Officine Litografiche Cav. Gino Borrani, Firenze. Litografia a colori. Telato, colori vividi, alcune macchie sul fondo. Qualità A-/B+. 140 x 100 cm Un manifesto iconico, dal gusto e dal sentore contemporaneo, carico di simbolismo e di impatto visivo, che incarna perfettamente la metafora di un’Italia che si lancia verso il progresso in maniera inarrestabile. Raro. Color Lithograph. Backed on linen, vivid colors, few stains on the background. Condition A-/B+. 55,12 x 39,37 in. An iconic poster of contemporary taste and inspiration, packed with symbolism and visual impact that suggests the metaphor of a country unrestrainedly projected towards progress. Rare. Bibliografia / Literature Catalogo Bolaffi del Manifesto Italiano, Torino, 1995, pp. 204-205. Lopez, Manifesti dell’auto, Milano, 2012. Scudiero, Manifesti Italiani. Dall’Art Nouveau al Futurismo, Milano, 1997, p. 100. Villari, L’arte della pubblicità. Il manifesto italiano e le avanguardie 1920-1940, Cinisello Balsamo, 2008, pp. 118-127. 3000

    Aste Bolaffi
  • Coppa Della Perugina (20th Century) Italian Motor Racing poster, showing a Bugatti & Italian flag colours, Auto Moto Club - S. Sportiva 18 Maggio Perugia, artwork by Frederico Seneca, linen backed, 40 x 54 inches
    May. 13, 2016

    Coppa Della Perugina (20th Century) Italian Motor Racing poster, showing a Bugatti & Italian flag colours, Auto Moto Club - S. Sportiva 18 Maggio Perugia, artwork by Frederico Seneca, linen backed, 40 x 54 inches

    Est: £250 - £350

    Coppa Della Perugina (20th Century) Italian Motor Racing poster, showing a Bugatti & Italian flag colours, Auto Moto Club - S. Sportiva 18 Maggio Perugia, artwork by Frederico Seneca, linen backed, 40 x 54 inches

    Ewbank's
  • ORIGINAL 1951 Italian Deco Design Poster Pibigas SENECA
    Apr. 25, 2015

    ORIGINAL 1951 Italian Deco Design Poster Pibigas SENECA

    Est: $700 - $1,200

    Seneca, Federico 1891 - 1976. Pibigas riscalda. Offset 1951. Size: 55.1 x 39.3 in. (140 x 100 cm). Printer: Grafiche Milani, Milano. Condition Details: (A-) tiny tears and minimal browning at the edges, minor foxing at the top.

    PosterConnection Inc.
  • Frederico Seneca (Italian, 20th Century) Coppa Della Perugina, auto racing color lithograph poster,
    May. 13, 2014

    Frederico Seneca (Italian, 20th Century) Coppa Della Perugina, auto racing color lithograph poster,

    Est: $600 - $900

    Frederico Seneca (Italian, 20th Century) Coppa Della Perugina, auto racing color lithograph poster, published by Gino Borrani, Firenze. 55 1/2" x 38 1/2". Linen backed.

    Ripley Auctions
  • Frederico Seneca (Italian, 20th Century) Coppa Della Perugina, auto racing color lithograph poster,
    Mar. 15, 2014

    Frederico Seneca (Italian, 20th Century) Coppa Della Perugina, auto racing color lithograph poster,

    Est: $800 - $1,200

    Frederico Seneca (Italian, 20th Century) Coppa Della Perugina, auto racing color lithograph poster, published by Gino Borrani, Firenze. 55 1/2" x 38 1/2". Linen backed.

    Ripley Auctions
  • Pibigas. 1951
    Mar. 10, 2013

    Pibigas. 1951

    Est: $1,200 - $1,500

    Artist: FEDERICO SENECA (1891-1976) Size: 27 1/2 x 39 1/4 in./69.9 x 99.7 cm Edizioni Seneca One of at least three designs Seneca created for the company in the early 1950s, a weighty Futurist figure is shown lighting a lamp with the help of Pibigas.

    Poster Auctions International Inc
  • STUNNING Original Italian Poster Pibigas SENECA Design
    May. 07, 2011

    STUNNING Original Italian Poster Pibigas SENECA Design

    Est: $700 - $1,200

    Seneca, Federico 1891 - 1976 Pibigas Ilumina Offset 1951 55.1 x 39.3 in. (140 x 100 cm) Printer: Grafiche Milani, Milano Description / Details: (A-) minimal tears and staining at the edges

    PosterConnection Inc.
  • ORIGINAL 1951 Italian Deco Design Poster Pibigas SENECA
    May. 07, 2011

    ORIGINAL 1951 Italian Deco Design Poster Pibigas SENECA

    Est: $700 - $1,200

    Seneca, Federico 1891 - 1976 Pibigas Cuoce Offset 1951 55.1 x 39.3 in. (140 x 100 cm) Printer: Grafiche Milani, Milano Description / Details: (A-) minimal tears and staining at the edges

    PosterConnection Inc.
  • ORIGINAL 1951 Italian Deco Design Poster Pibigas SENECA
    May. 07, 2011

    ORIGINAL 1951 Italian Deco Design Poster Pibigas SENECA

    Est: $700 - $1,200

    Seneca, Federico 1891 - 1976 Pibigas riscalda Offset 1951 55.1 x 39.3 in. (140 x 100 cm) Printer: Grafiche Milani, Milano Description / Details: (A-) tiny tears and minor creasing and browning at the edges

    PosterConnection Inc.
  • ORIGINAl 1951 Italian Deco Design Poster Pibigas SENECA
    May. 01, 2010

    ORIGINAl 1951 Italian Deco Design Poster Pibigas SENECA

    Est: $460 - $800

    Seneca, Federico 1891 - 1976 Pibigas Cuoce Offset 1951 55.1 x 39.7 in. (140 x 101 cm) Printer: Grafiche Milani, Milano Description / Details: (A) tiny tears and minimal staining at the vertical edges

    PosterConnection Inc.
  • Stunning Original Italian Poster Pibigas SENECA Design
    May. 01, 2010

    Stunning Original Italian Poster Pibigas SENECA Design

    Est: $460 - $800

    Seneca, Federico 1891 - 1976 Pibigas Ilumina Offset 1951 55.1 x 39.7 in. (140 x 101 cm) Printer: Grafiche Milani, Milano Description / Details: (A) tiny tears and minimal staining at the vertical edges

    PosterConnection Inc.
  • POSTER: FREDERICO SENECA (1891-1976). BUITONI
    May. 12, 2008

    POSTER: FREDERICO SENECA (1891-1976). BUITONI

    Est: $8,000 - $12,000

    FREDERICO SENECA (1891-1976) BUITONI. 1929. 76 3/4x55 1/2 inches 195x141 cm. Baroni, Milan. Condition B+: minor restoration along vertical and horizontal folds; restoration in margins; abrasions in image. Two sheets. Over the course of his ten years with Buitoni, Seneca had to vary the ways he advertised the company's products, forcing him to come up with new and unexpected ideas. Here, he takes a page from Cappiello's style book to present an image that would embed itself in the viewer's mind. This happy, well-fed baby's face would have been immediately noticeable and immeasurably appealing to consumers and shoppers. Although the image itself may be unexpected, the typography, as in Seneca's other posters, remains an elegant sans serif. Manifesti p. 102.

    Swann Auction Galleries
  • POSTER: FREDERICO SENECA (1891-1976). BUITONI
    May. 12, 2008

    POSTER: FREDERICO SENECA (1891-1976). BUITONI

    Est: $6,000 - $9,000

    FREDERICO SENECA (1891-1976) BUITONI. 1928. 77x55 1/4 inches, 195 1/2x140 cm. L. Baroni, Milan. Condition B+: minor restoration along sharp vertical and horizontal folds; repaired tears, restoration and abrasions in image. 3 Sheets. Seneca studied at the School of Fine Art in Rome where he began his career as a painter and graphic designer. From 1919-1929, he was the Art Director for the pasta and chocolate combine Perugina-Buitoni. His work "in many ways . . . was the perfect synthesis of [Art Deco, Futurism and Cubism] . . . he created stylized, tubular figures which revealed the influence of Leger and Depero and the whimsical memorability of Cappiello" (http://www.internationalposter.com/it-text.com). This well-balanced image with its curving typography is one of his more straightforward, in that it actually uses a chef to help sell pasta, as opposed to an incongruous nun (see Swann Modernist Poster Auction #2113, lot 143) or an infant's head (see following lot). Manifesti p. 104.

    Swann Auction Galleries
  • POSTER: FREDERICO SENECA (1891-1976) BUITONI. 1928. 77x54 inches. Leopoldo Baroni, Milan.
    May. 07, 2007

    POSTER: FREDERICO SENECA (1891-1976) BUITONI. 1928. 77x54 inches. Leopoldo Baroni, Milan.

    Est: $7,000 - $10,000

    FREDERICO SENECA (1891-1976) BUITONI. 1928. 77 1/2x54 1/4 inches. Leopoldo Baroni, Milan. Condition B: restoration along vertical fold; restored losses in margins; repaired tears, wrinkles and creases in image. Two sheets. Seneca studied at the School of Fine Art in Rome and began his career as a painter and graphic designer. From 1919-1929 he was the Art Director for the pasta and chocolate combine Perugina-Buitoni. His work "in many ways . . . was the perfect synthesis of [Art Deco, Futurism and Cubism] . . . he created stylized, tubular figures which revealed the influence of Leger and Depero and the whimsical memorability of Cappiello" (http://www.internationalposter.com/it-text.cfm). Here, advertising pasta, he places a nun within a mystical, silent atmosphere. He subtly plays with light and shadow to amplify the religious aspect of the image; suggesting that Buitoni is "The Holy Pasta." It is diametrically opposite other pasta posters, which generally are invitations to gluttony. One of the most interesting Italian posters of the era. Bolaffi p. 205, Weill 476.

    Swann Auction Galleries
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