Freda M. Beard Sold at Auction Prices

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    • FREDA BEARD (DATES UNKNOWN). BRITISH EMPIRE EXHIBITION. 1923. 30x40 inches, 76x101 cm. Waterlow & Sons, London.
      Nov. 19, 2015

      FREDA BEARD (DATES UNKNOWN). BRITISH EMPIRE EXHIBITION. 1923. 30x40 inches, 76x101 cm. Waterlow & Sons, London.

      Est: $800 - $1,200

      FREDA BEARD (DATES UNKNOWN) BRITISH EMPIRE EXHIBITION. 1923. 30x40 inches, 76 1/4x101 1/2 cm. Waterlow & Sons, London. Condition B: restored losses and restoration in margins; repaired tears, creases and abrasions in margins and image. The British Empire Exhibitions of 1924 and 1925 were put on by the government of King George V to demonstrate Britain's breadth and prowess to the world, and to recover from economic demise in the wake of the Great War. The exhibition gathered member nations of the empire and displayed accomplishments in industry, engineering, sport and commerce. There was a great emphasis put on the arts as well, and the vast array of works shown in the dedicated palace was exposed to "the whole spectrum of the British public in inclusive and demotic ways, and thus consolidate[d] the social gains that the arts had made since the outbreak of war ten years earlier" (Anne Clendinning, "On the British Empire Exhibition, 1924-25"). Of the commercial artists commissioned to create posters for the event, Royal Academy exhibitor Freda Beard was one of the few women honored with the task. The resulting signature Art Deco design is a minimalistic and dreamy composition, typical also of her work for the London Underground, which may have been well appreciated as it was used again with a new date for the following year's exhibition. The idyllic scene of visitors floating down the man-made lake towards the stunning palace of India effectively communicated the beauty and splendor to be expected at the fairgrounds, and helped to inspire more than 17 million citizens to attend the inaugural exhibition in 1924. rare/span. We could find no other copy dating from 1924 at auction.

      Swann Auction Galleries
    • BEARD, Freda - THE PLAY'S THE THING, London Underground
      Mar. 20, 2015

      BEARD, Freda - THE PLAY'S THE THING, London Underground

      Est: £60 - £100

      lithographic poster in colours, 1924, printed by John Waddington, London cond A-, not backed 20 x 12ins. (51 x 31cm.)

      Dreweatts 1759
    • FREDA BEARD (DATES UNKNOWN). LONDON'S TRAMWAYS / SHOP EARLY. 1930. 29x19 inches, 75x50 cm. Waterlow & Sons, London.
      Nov. 15, 2010

      FREDA BEARD (DATES UNKNOWN). LONDON'S TRAMWAYS / SHOP EARLY. 1930. 29x19 inches, 75x50 cm. Waterlow & Sons, London.

      Est: $800 - $1,200

      FREDA BEARD (DATES UNKNOWN) LONDON'S TRAMWAYS / SHOP EARLY. 1930. 29 3/4x19 3/4 inches, 75 1/2x50 cm. Waterlow & Sons, London. B+ / B: loss in upper right corner; pinholes and stains in corners; creases in wide side margins; pencil number in lower left corner. "Unlike the Underground posters which rarely showed a bus or Tube train, the LCCT posters often included a rightly lit tramcar, no doubt to encourage Londoners to choose this means of transport over those of its competitors" Tramway p.122.

      Swann Auction Galleries
    • Freda Beard
      Nov. 05, 2010

      Freda Beard

      Est: £600 - £800

      Freda Beard MOLESEY REGATTA lithograph in colours, 1924, printed by The Dangerfield Printing Co. Ltd., London, condition A; not backed 11½ x 18½in. (29 x 47cm.)

      Christie's
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